July 10, 2008

Unilever Brands in Indonesia

I haven’t written in 2 weeks now because it has been very hectic at the office. I work at a market research company. It is a peak season for us, since the Ramadhan (moslem fasting month) is approaching & we can’t conduct product testing because of this. Many clients are pushing their projects to be done now so that it can be finished before Ramadhan.

One of our major clients is Unilever, which is a multinational corporation. As in other countries, Unilever has many brands, but particularly in Indonesia, most of its brands are in the top 3 players of its category. .... their doing pretty good, huh?......

You can even map out most of your daily activities using Unilever brands only. This is how it would look like :

Morning

It’s a beautiful morning. Wake up early to do your laundry with Rinso laundry detergent and adding a little Molto softener. After that, take a bath with Lux soap, not forgetting to wash your hair with Sunsilk shampoo and brush your teeth with Pepsodent toothpaste & toothbrush. After showering, it’s time to dress up. But first, put on some Pond's moisturizer, Citra hand & body lotion and Rexona deodorant. Last, style your hair with Clear styling gel. Now you’re ready to get some breakfast!

A nice cup of Sariwangi tea & a slice of bread buttered with Blue Band margarine is all you need to start the day.


Lunch

After ordering rice with some meat & veggies, pour some Bango soya sauce to add flavour to your dish. For dessert, Walls ice cream is a nice way to end your lunch break.


Afternoon

On your way home, have some Taro chips to pass the time in traffic jam. Once at home, take a shower (it is common for Indonesians to shower twice a day) with Lifebuoy soap and Dove shampoo. As in the morning, after showering, apply Vaseline hand & body lotion and spray some Axe deodorant.


Dinner

Have a light dinner with Royco cream soup. When finished, wash the dishes with Sunlight dishwash.


Night

Before going to bed, brush your teeth with Close-Up toothpaste. Maybe you have some light laundry to do? Use Surf laundry detergent. Last, don’t forget to lite Domestos Nomos mosquito coil in your room. You don’t want your sleep to be disturbed just because of itching mosquito bites!


12 comments:

Heidy Kaeni said...

bwahahaha.

mb Fitri....
ini keren abis!!
jangan2 bentar lagi unilever bakal bayar mahal lg nih, uda dibikini iklan selengkap iniiii...

Antonius Bram said...

unilever itu kan dibidang pengaduan ya? itulah penjajahan jaman sekarang, penjajahan ekonomi

Fitri said...

@heidy : hehehe....seandainya kita dapet komisi untuk ngerjain project ya di ;)

@Bram : gak bisa dipungkiri memang, kita hidup dikelilingin dengan "brand". Tinggal kita yang milih, mau beli brand lokal atau brand internasional.......power to the consumer!

btw, this post was inspired not only because I have been doing Unilever projects these past months, but also because of this blog, check it out : http://dearjanesample.wordpress.com/2008/05/19/fun-with-brands/

Have fun with brands! :)

cnz said...

Nice Mbak..! Gue jadi inget dalam suatu training Pak Robby pernah bilang, kita-kita ini jaman kecil (sampai sekarang sih) dibilangnya "bayi Unilever". Lah gimana kagakk..dari ujung ke ujung Uni semuaa! huehueu.

Untung Mie Goreng masih dipengang indofood yah! kalo gak...hmmm...

Fitri said...

memang nih..di indonesia UL kuat banget, perasaan di negara lain gak sampe segitunya..efek dulu kita dijajah kompeni kali ya...

Anonymous said...

LOOOOOOL! Accidentally passing your article miss... Nice one..! ::giggles::

J

Fitri said...

Hi J...Glad you liked it! :)

Check out the brand timeline portrait on dearjane's blog...very amusing!

Urang Awak said...

Hi Fitri!

Greetings from Bahrain!

These facts here are mind blowing! Ternyata, kita sudah kena budaya konsumsi ya :P

Nice blogs anyway, very refreshing!!

Urang Awak said...

Konsumtif ya hehe My Bad!!!!!!

Fitri said...

Hi Urang Awak!

Thanks for visiting my blog :)

A-Mao said...

I like SariWangi black tea bag as well as this blog ^^

A-Mao in Taiwan

Fitri said...

Thanks A-Mao!

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