March 29, 2011


Like in any country, Indonesia has several local brands that are synonymous with certain products. Here are a few Indonesian brands which I loveee...

1. Chocolates
Ok, please don't compare our chocolates to Belgian ones. But still, there are two Indonesian brands that I love: Silver Queen and Beng-beng. These brands have been in Indonesia since I was a child (in the age where malls were still scarce in Jakarta and I still often see rainbows after a pleasant rainfall).

Silver Queen is a chocolate-nut product. You can choose from several nut types with cashew nut being my favorite (I think this was also the first one they produced). For a long time, it was associated with its flat rectangular shape, but now they have a new variant that is "chunky". Even though I have been a long time fan, but I never paid attention to who produces this product. And surprisingly, they don't have a website?

Beng-beng is a chocolate wafer bar. While Silver Queen cashew nut hasn't changed its flavour (according to my tastebuds), I think Beng-beng has had some product development done. But still, a value for money product, it won't hurt you to try it! It is produced by Mayora, one of Indonesia's biggest FMCG companies.

2. Flip-flops
"Quick, I need some flip-flops!". Just head to your nearby warung & and for just Rp. 9,000 you can purchase some Swallow sandals. They're cheap, easily available, and considering the price, quite comfortable and sturdy. Nowadays, the brand also produces a more stylish line (which is of course a bit more costly). What else could you want from a pair of flip-flops?

3. Instant Noodles
Why I can't live without it: the smell... when someone is cooking instant noodles is so tempting; and then of course the MSG taste...even though noodles are essentially tasteless (?), marketers have come up with a variety of chemical flavours.

Why I can't live with it: it is not nutritious and not good for your health. Of course, some people may not agree with this, even the effects of MSG is still debatable. But the fact is, if I go to a doctor when having digestion problems, somewhere during his examination he would ask whether I have been eating lots of instant noodles lately. *word has it that your stomach needs 5 days to digest the noodles*

Anyways, all the controversy aside, Indomie is the market leader in Indonesia. Actually, the brand has become a generic name for instant noodles. The company that produces it is Indofood which is also one of the biggest companies in Indonesia. Word has it that Indomie is exported to many African countries as well and is quite popular there too.


Matt said...

Silver Queen!!! YAY!! We discovered that the local Asian market sells Silver Queen. So delicious! Now if only they had Beng-beng.

Fitri said...

i'll send you some bengbengs, if you send me some hershey's ;)

andry said...

i love beng beng and ice cream magnum :))

nice post

Fitri said...

@andry: magnum from walls? if you like mini cornetto also, try mini concerto from campina :)

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