Anyone who has tried to find publicly available secondary data in Indonesia, knows how difficult it is to do this. So I really appreciate BCG for providing this report to the public.
If you want to get a general view on Indonesia's Middle Class consumers, then you must check this out:
https://www.bcgperspectives.com/content/articles/center_consumer_customer_insight_consumer_products_indonesias_rising_middle_class_affluent_consumers/
